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Our voice

We are not a faceless corporation but staffed by knowledgeable individuals who are part of the wider community that we serve. We are part of a network and want to facilitate conversations about our work and the work of others in that network.


Social media is an opinionated space, and showing our independence and expertise helps to cut through that noise and build strong relationships with our partners and followers. Being confident about what the centre is and does allows us to act as a trusted guide through the wealth of information available in the areas in which we work.


We want to reach new audiences and operate on distributed platforms, so we need to be remembered by existing and new audiences to establish ourselves and spread our content. We want to get to the stage where it’s very obvious when you’ve seen some EJC content or heard our voice.


The fact that the EJC is European and non-profit, are two crucial elements of its personality and mission. Being European means being sensitive to European trends, cultures and differences, and maintaining a broad, international perspective in the work we recognise and talk about.


Being friendly makes us more open to new opportunities and reflects the humans behind our websites and communications.


We deal in cutting-edge training and projects, reflecting the changes and innovation taking place in the media industry. Everything we say and do should reflect this forward-thinking attitude.


While we have one voice, we use different tones of that voice for different types of communication. 

Use the guides below and the information about each channel's role to help you find the right tone.

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