Duotone is a technique where two colours are used to create a single image. Duotone images make communications more appealing for the reader, without distracting the reader from important information.
Preferably we use genuine pictures created by (professional) photographers at EJC events, alternatively we use Unsplash.com as a resource for images, it allows us to use images without worrying about copyright or licensing fees. In other situations, when the colours of the original picture are important to the content. It is important to use the true colours of an image rather than creating graphics in duotone.
When creating or choosing pictures
Creating or choosing genuine pictures that don't feel like stock images is important for conveying authenticity and connecting with your audience. Here are some basic tips to help you achieve this:
By Photographer Marek Piwnicki
When using pictures it is recommended to convert them in duotone when the image is a background image or not an integral part to understand the content.
We use duotone for:
We do not use duotone: