Content Authenticity Initiative

Working with, and for, journalists for the past 30 years, we at the European Journalism Centre know how hard it can be to navigate the ever-evolving pressures of misinformation in the midst of financial, time and technological constraints, especially on a large scale.

That is why we are joining the Content Authenticity Initiative (CAI).Announced by Adobe in 2019 in partnership with Twitter and the New York Times, it is now a group of more than 700 creators, among them media organisations like AFP, BBC, dpa, Reuters, The Washington Post, Schibsted, Getty Images, VII agency and other technologists, journalists, activists, and leaders who seek to address misinformation and content authenticity at scale.

We invite media houses across Europe to do the same and to join the Content Authenticity Initiative. By doing so, you will be joining a growing network of reputable organisations and benefit from sharing experiences, expertise and technological innovations.