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Programme
Oct 2025
09
When
09 October 2025
Where
Warsaw, Poland
#NISWAW
Venue
Ujazdowski Castle
Practical Details
The News Impact Summit in Warsaw, in partnership with Google News Initiative, is a leading journalism event that explores AI as a strategic ally for producing high-quality journalism that keeps up with the newest technological developments while remaining focused on serving public interest.
While AI is influencing every sector, many professionals still lack practical insights into how to use it confidently and responsibly. For this reason, The Summit is designed as an opportunity to bring together ideas, experiences, and perspectives that demonstrate how AI can be a valuable and practical tool for journalism, while promoting integrity, transparency, and trust in European journalism.
The Summit is a fantastic opportunity for journalists and media professionals to convene in a space for dialogue, growth, and the development of their skills and professional outlook. Through curated panels, interactive workshops and case-driven sessions, the Summit will equip attendees with hands-on resources and fresh perspectives to embed AI in their editorial work.
What the Summit offers:
- Real-world best practices for enhancing reporting efficiency with AI tools
- Practical AI applications for audience engagement, research, investigation and storytelling support
- Clear ethical frameworks for responsible AI use in journalism
- Network opportunities with over 200 media professionals in the field of AI in journalism
Please note that the European Journalism Centre (EJC) is unable to provide visas, invitation letters, or stipends to cover travel and accommodation expenses for attendees.
Main photo by Lāsma Artmane on Unsplash
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Programme
Registrations and welcome coffee
08.30 - 09.00
Opening remarks
09.00 - 09.20
By Magdalena Kotlarczyk, Vera Penêda
Expert talks
09.20 - 09.40
What does the public think of generative AI in news?
Drawing on recent research conducted by the Reuters Institute, this talk will provide insights into why the public uses generative AI tools, which brands they trust, and what they know about AI in news and journalism. It will explore how the public expects AI to be used by journalists—their hopes, their fears, and what it all means for journalists, policymakers and society
By Richard Fletcher
Expert talks
09.40 - 10.00
NotebookLM as a news platform
Steven Johnson, co-founder and Editorial Director of NotebookLM, shares his personal journey from journalism and writing nonfiction books to joining Google Labs to build an AI-first tool for research and writing. Steven will discuss the opportunities he sees for journalists to embrace AI in their workflow, and share some of Google's plans to expand on NotebookLM's role as a distribution platform for news and information
By Steven Johnson
Panel discussion: The ethics of AI: How newsrooms are adjusting
10.00 - 11.00
A practical look at how AI is affecting traditional journalistic standards like editorial independence, fairness, and transparency and how to respond with clear rules, human oversight, and examples that show what responsible use actually looks like.
Moderator: Bernd Oswald
Speaker
By Dariusz Jemielniak, Branislava Lovre, Bernd Oswald, Ana Maria Salinas, Lucia Kobzová
Coffee break and networking
11.00 - 11.30
Lightning talk
11.30 - 12.00
Using AI in your workflow: how to balance speed and accuracy
A practical discussion on how journalists can critically engage with AI: understanding when to use it, how to use it effectively, and why thoughtful integration matters.
By Clare Spencer
Lightning talk
12.00 - 12.30
Investigating people behind the democratisation of deepfake abuse
A discussion on how Bellingcat identified the admin of MrDeepFakes, once the world’s most notorious deepfake porn site and the global challenges that are posed by the ease of access to deepfake tools. The session also tackles why accountability for survivors of deepfake porn is so hard to achieve.
By George Katz
Break-out sessions #1
12.30 - 13.30
Why Gen Z would rather talk to ChatGPT than read your article
How smart journalists can stay relevant - With AI’s Help
By Ilona Vinogradova
Breakout sessions #1
12.30 - 13.00
- Countering disinformation with AI and technological advancements
Explore developments in technology and AI that support journalists and news media in verification and content analysis to counter disinformation.
By Jochen Spangenberg
Breakout sessions #1
12.30 - 13.30
AI for Journalists: Unlocking deeper insights and streamlining investigations (workshop)
Explore how artificial intelligence can fundamentally enhance the work of journalists, from initial research to final fact-checking. We will dive deep into Gemini, Pinpoint, Notebook LM, powerful research tools that leverage AI technology to help journalists unlock hidden stories and explore and analyse large collections of documents.
By Natalia Zaba
Lunch break and networking
13.30 - 14.45
AI exploration on a budget: How small publishers are cracking the code
14.45 - 15.15
A first look at the JournalismAI Innovation Challenge report. Designed to support small and medium-sized news publishers in their AI journey, this guide distils the key learnings and best practices from 35 news organisations worldwide. We will explore how AI is being used to experiment with new content formats, and build sustainable revenue models.
By Lakshmi Sivadas
Breakout sessions #2
15.15 - 16.15
From typesetting to mindsetting: What AI really changes in newsrooms (Od łamania tekstu do łamania schematów - jak naprawdę działa AI w mediach)
Is AI replacing journalists? No. But it is transforming everything around them. In this talk, Aleksandra Rabenda will show how ZPR Group is using artificial intelligence – from content scoring, through automated audio and radio generation, to intelligent publishing management. Real implementations, real numbers, real insights.
Session in Polish
By Aleksandra Rabenda
Breakout sessions #2
15.15 - 16.15
How to engage your audience and empower your community with AI
Use cases from Maldita.es and Qurio on using AI to transform how media organisations connect with their public, personalise services and enhance their impact
By Tassos Morfis, Patricia Ruiz Guevara
Breakout sessions #2
15.15 - 16.15
- Hybrid monetisation in the AI age: lessons from Tok FM and Eurozet
Tok FM’s 54,000+ paying subscribers and Eurozet’s fast-growing programmatic audio business show how journalism can thrive on hybrid models. This session will explore how AI, editorial innovation, and smart bundling help balance loyalty-driven subscriptions with advertising and platform revenues. Drawing on real results from Central Europe’s most advanced audio publisher, we’ll discuss what works today, which experiments show promise, and how to future-proof revenue in the AI age.
By Marcin Kowalczyk
Coffee break and networking
16.15 - 16.45
Panel discussion: AI, editors and decision-making: an international perspective
16.45 - 17.45
Strategies for equipping journalists with AI literacy and integrating AI tools in newsrooms, along with guidance on how to navigate risks and ensure accountability when using AI
Speaker
By Jakub Górnicki, Sophie Nicholson, Zakhar Protsiuk, Bronwyn Jones
Closing session
17.45 - 18.00
Moving forward with AI: future trends and innovation
A summary of key takeaways, AI technologies and their potential future impact on journalism, as well as sustainable AI strategies.
By Clare Spencer
Networking and drinks
18.00 - 19.00
Speakers
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