News Impact Summit: Audience first

Who is your audience? How can newsrooms and journalists put their audience first and better engage with them? How can they reach new readers? Audience remains the number one priority for many newsrooms, especially with the shift towards reader revenue which many newsrooms are aiming for.

This Summit was dedicated to finding ways for journalists to build a closer relationship with their readers. We looked into innovative storytelling tools and emerging technologies that don’t require large investments to attract new and more diverse audiences. We also got inspiration from news organisations and journalists that have relied on closer relationships and the trust of their readers to survive the COVID-19 pandemic and plan their future.