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Programme

Innovative audience engagement strategies for European media

Video

Innovative audience engagement strategies for European media

This podcast is part of the Journalism Innovation Network.

Gain early access to all the journalism innovation podcasts, free exclusive network events, a dedicated newsletter and a Slack channel by joining the network for free.

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In the age of media distrust and fickle subscriber habits, we discuss how European news outlets are navigating audience engagement.

In this episode, we sat down with Emma Lofgren, Editor of The Local Sweden and Madeleine White, Vice President of Marketing at Poool and Co-founder & editor-in-chief of The Audiencers.

The Journalism Innovation Podcast is also available on SoundCloud, Spotify and Apple Music.

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