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News Impact Summit: The value of digital innovation
Sept 2015
3 September 2015

News Impact Summit: The value of digital innovation

20160701 20160701 nisber YS06 2223
03 September 2015
Practical Details

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09:00 - 09:30

Participants are encouraged to arrive early in order to avoid long queue.

Opening Remarks
09:30 - 10:00


By Matt Cooke
Panel Debate 1: Digital Age Editorial Content & Publishing Strategies
10:00 - 11:00

Digitalisation brings about opportunities to reach the audience through various platforms such as websites, mobile apps, and social networks. It is, however, often a challenge for the editors to design practicable strategies for content and cross platform publishing solutions. How are the editors from leading media outlets dealing with it? What are their strategies on deciding which content goes where on the homepage? What about the headlines?

This session will bring together the editors from major international and Polish media outlets to discuss the challenges that editors are facing with digital publishing and the best practice editorial content solutions.


By Kritsanarat Khunkham, Roman Imielski
Coffee Break
11:00 - 11:15
Panel Debate 2: The State of Media in Russia, Ukraine and Beyond
11:15 - 12:00

Since the revolution in Ukraine and the subsequent Russian annexation of Crimea in 2014, the situation of press freedom in the neighbor countries to Poland has drawn international attention. In the changing media landscape due to the emergence of new media, there are more opportunities but also challenges in the context of today’s press freedom and journalism standards. One of the issues is the usage of social media as a way to spread propaganda. Another concern is information divide created among those who obtain news from traditional media only, and those with mobile devices. This session will discuss the current situation in relation to the media reporting on and in Russia, Ukraine and other neighbour countries, and discuss how both old and new media have been used in the information war since Crimea.


By Jarosław Włodarczyk, Tetiana Matychak
Panel Debate 3: News, Interactives & Social Contents: The Next Generation Digital Reporting
12:00 - 13:00

In recent years, data interactives and live video streaming have gathered journalists’ attention as potential ways to enhance digital reporting. We have many new approaches and tools to try out in order to create innovative, interactive content. But how do we identify which tools and practices are the most applicable and effective for which purposes? This session will feature the expert editors dealing with these new ways of practicing journalism, and further look into the next generation reporting style by leveraging those tools.


By Łukasz Mężyk, Jan Cienski
13:00 - 14:00
Session 1: Google Trends & Search Tools for Beginners
14:00 - 15:00


By Matt Cooke
Session 2: Cross Border Investigation: Tricks and Tips
14:00 - 15:00

How do you deal with global data? How do you get a cross border team to collaborate, mine huge datasets and find leads for their own countries? How do you tell the global story?

Cécile will draw lessons from several ICIJ investigations published in the past year (Swiss Leaks, Evicted and Abandoned, Fatal Extraction) and share tricks and tips learned along the way.

This session is supported by the International Consortium of Investigative Journalists (ICIJ)


By Cécile Schilis-Gallego
Coffee Break
15:00 - 15:15
Session 3: Create Your Own Ethics Code [ONA Track]
15:15 - 16:15

In a world where anyone with an Internet connection can present themselves as a journalist, true media professionals distinguish themselves by their honesty, transparency, and high ethical aspirations. This workshop will guide you in outlining, articulating, and publicizing your personalized ethical code using the newly developed Online News Association Build Your Own Ethics Code Project.

This sessions is supported by the Online News Association (ONA)


By Alan D. Abbey
Session 4: BIQdata – Data Journalism Practice at Gazeta Wyborcza
15:15 - 16:15


By Vadim Makarenko
Session 5: Do’s & Don’ts When Using UGC in Your Reporting [ONA Track]
16:30 - 17:30

User-generated content is now an integral part of the way news organisations of all sizes report on breaking news. As the industry relies more and more on photos and video from those who just happen to be in the right place at the right time, it is now time to establish best practices for dealing with this content.

This session will explore the both practical and ethical considerations for newsrooms when sourcing user-generated content. It will address how the establishment of workflows and high verification standards can enable news organisations to process huge amounts of social and user-generated content efficiently and accurately. It will also address how to work with UGC and those creating it in a way that is sustainable for newsrooms and the wider industry.


By Fergus Bell
Session 6: Building Your Stories via the Story-based Inquiry Method
16:30 - 17:30


By Luuk Sengers
Closing Session
17:30 - 18:00


By Marek Miller, Rina Tsubaki


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