News Impact Summit: Audio and voice

Audio has changed the way we consume the news. Podcast consumption has exploded and emerging audio tools for transcription and voice automation make news production more efficient.

Why and when do readers prefer audio over text? What strategies can newsrooms adopt to develop their audio products? What new storytelling skills are required to produce quality audio for journalism? At this Summit, we explored new technological developments around audio and voice. This doesn’t just mean podcasts, but also text-to-speech, audio for AI assistants, and automated transcription. We broke down the challenges that accompany the rise of audio, such as the role of platforms in the podcast world, monetisation of audio products, and building newsroom strategies to integrate voice in the production workflow.