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Audience development and community building for freelance journalists


Audience development and community building for freelance journalists

Whether it’s to tell an under-covered story or to extend your personal brand, freelance journalists are experimenting with launching their own communities and editorial products from newsletters and podcasts to Slack channels and live-streamed events. But how can you build an audience for your new venture? What tools and tactics can you use to turn your audience into a community that feeds your work?

This webinar will equip you with the know-how to take the next steps in developing an audience and give you ideas for engagement that can be applied throughout your journalism. The training is ideal for freelancers that have an initial idea for a community or editorial product or a running product that can be revamped.

💡 This recorded training covers:

  • An introduction to several, easy-to-apply audience development tools and processes
  • Ideas to help you identify target audiences
  • Best practice online community building techniques to help grow the audience you want
  • Innovative ways journalists are involving their audience in their work
  • How to measure success and simple ways to set goals and test new ideas for growing your audience.

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