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Last week, when Diamond “Lavish” Reynolds streamed the death of her boyfriend via Facebook Live, the world witnessed not just more evidence
No society has ever known enough about its actions to have developed immunity to its new extensions or technologies.
(That’s Marshall McLuhan, in The Medium is the Message.)
Attempts to understand the content of the broadcast itself, ranging from the political to the psychological, have followed. But it is the method of broadcast, delivery and amplification that may prove to have most impact.
McLuhan also said, “Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.”
It’s worth stopping for a moment to look how Reynolds’ live stream is both the natural evolution of technologies affecting journalism, and the start of something new in media.
Diamond “Lavish” Reynolds’ live stream is both a consolidation of the previous decade’s most discussed media trends, and the moment when a new scale, scope and pattern of journalism revealed itself.
Welcome to the future of news. Currently watching: you and everybody you know.