3 April 2012
|
Betakit
Long, in-depth blog posts and articles have increasingly been replaced
by short, 140-character-style communication online. But a new crop of
startups are attempting to bring back long-form journalism with their
online communities and publications. U.K. startup
PostDesk is launching
in private beta to provide long-form editorial content, publishing
in-depth news, reviews, critique and opinion pieces, surrounding the
topics of tech, gaming, culture and politics. PostDesk has an in-house editorial staff, as well as a network of 20
curated content contributors, and they handle promotion and marketing of
all pieces. The community also encourages readers to comment on and
debate articles – they earn points and badges through their comments,
and the ones with the best insight or strongest followings will be
invited to become a contributor. Founder Sam England plans to pay all contributors
through a revenue-sharing model. He said the company is already
profitable and it has a “solid revenue model,” and isn’t looking for
additional funding. They have secured launch partners and sponsors for
each section, as well as the site as a whole.
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