11 January 2012
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CNET News
Facebook on Tuesday began inserting advertisements directly into users' news feeds.
There won't be a lot of ads - just one per day - but they will be
unsolicited. Instead of being on the right hand side of the page and
marked "sponsored," they will appear randomly within users' news feeds
and be labeled "featured." According to Facebook's Help Center, "Businesses can pay to feature a
post so there's a better chance you'll notice it." As an example, the
Help Center writes, "Say you like your gym's Facebook Page. Some friends
see the story in their news feeds, others may miss it. The owner of the
gym can pay to feature the story so your friends are more likely to see
it." This is pretty much the way the "sponsored" stories work, but those are
much easier to distinguish since they're not embedded in the news feed.
To figure out whether a post is legitimate or an ad, Facebook users can
hover their mouse over the word "featured" and a black box of text will
pop up saying, "A sponsor paid to feature it here." The only way to get
rid of the ads is to click the "x" on the right corner of each post,
deleting them one by one. Facebook's Help Center also says that ads can be included in various
ways, such as when a page you like posts something new or when a friend
likes something, check-ins, uses an app, or plays a game. The Help
Center emphasizes, "If a story does get featured, it's shown to the same
people you originally shared it with."
Original source