15 February 2010
It takes more time and costs more to produce, but media training must be continually reworked and customised so that it is sensitive to local issues and better addresses local needs. Trainers working in transition and post-conflict countries and areas where freedom of expression is under threat need to understand that they may have as much to learn as they have to give.
Senior British editor David Brewer helped launch BBC News Online in 1997 before he launched CNN.com Europe, Middle East and Africa in 2000. Since 2002 Brewer has run Media Ideas International, a business under which he does consulting work around the world.
Here he shares 12 tips for media trainers based on a decade spent training and working with journalists on every continent.