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  • 2 February 2010 | {CATEGORY}

    In Canada, ethnic press influences multilingual media market

    Amid the tribulations of the international mainstream media, a thriving, locally focused journalistic community exists within Canada's multilingual society. Once dismissed as invisible, third-language citizens are exerting increasing influence on Canadian readership and advertising. This is happening visible in Toronto, one of the most multicultural cities in the world. OMNI Television, Canada's largest multicultural broadcast network, is based here; its networks broadcast original programming for 22 hours a day in English and the native language of the target audiences: Cantonese, Mandarin, Italian, and Portuguese, as well as an English language ‘South Asian' edition. “Ethnicity does not replace Canadian identity,” says OMNI's Vice-President, Madeline Ziniak. “It is Canadian identity.”