21 January 2010
PARIS —— Anyone strolling the Avenue des Champs-Élysées these days can draw one conclusion: mobile Internet is a fast-growing business in France. For European publishers with M-commerce plans, France is an important bellwether. French sports daily L'Equipe already has turned its application business into profits.
“The iPhone has brought old habits back. People are paying again for content,” said Sebastien Valere, vice president of marketing and operations at L'Equipe 24/24.