Innovation journalism: Detecting weak signals


The tune of society’s conversation with itself sounds increasingly like punk rock music, said Stanford University researcher David Nordfors at the European Journalism Centre’s three-day conference on innovation journalism.
To Nordfors, who coined the phrase ‘innovation journalism’ in 2003, mainstream media today comes off a bit like a commercial rock band, something like Led Zeppelin. And to the common man sitting way back in the cheap seats, rock legends like Led Zep look and sound a bit out of focus.

More fun and accessible to the everyman are local punk bands, the indie groups rocking out in local public houses, he said. They are closer to the people, much more direct with their message. And they don’t need big trucks for lighting and sound equipment to get their message across. Everybody can “perform” if they have something vital to say.

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