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  • 6 January 2012 | Washington Post via The Guardian

    US publishers create company to monitor use of news output

    The Associated Press and 28 US news organisations are launching a company to measure the unpaid online use of their original reporting. It will also seek to convert unauthorised websites, blogs and other news-gathering services into paying customers. NewsRight is modelled on, and supersedes, the AP's news registry. Its members include the New York Times company and the Washington Post company. It will encode original stories with hidden data that includes the writer's name and when it was published. The encoded stories will send back reports to the registry that describe where a story is being used and who is reading it. The technology can even locate stories that have been cut and pasted, whether in whole or in part. Initially, the company will seek customers among media monitoring services that compile stories online for governments and companies. At present, these companies charge fees for aggregating the news, but do not compensate news organisations for the use of their content.