Dancing through the Picnic programme


“Ik zag twee beren broodjes smeren, och het was een wonder… ”

“I saw two bears making sandwiches, oh it was a miracle”...

The ballad of this well-known Dutch children’s song greeted about 100 people as they were welcomed to the Picnic ‘07 Buzz Event on 4 September.
Once inside the building at the Westergasfabriek, people found a pair of Picnicers dressed as teddy bears sitting at a table. The duo ate pretend bread, cheese and the famous chocolate sprinkles known as, ‘De Ruijer’.

For dessert, spectators were served a preview of what will happen at the behemoth cultural event beginning on 26 September in Amsterdam.

“It is difficult to define what Picnic is,” programme director Monique van Dusseldorp said. “One could call it a festival, or a meeting place.”

Around 3,500 media professionals have registered for the opportunity to network, discuss creative ideas and catch up on the latest trends in the media and entertainment industries over four days in Amsterdam.

David Silverman, the director of The Simpsons Movie, will kick off Picnic ‘07 with a talk about his work on Wednesday, 26 September. In his speech, Silverman will give a behind-the-scenes look at the creation of the popular television series and the movie.

Later, the international research initiative Cinegrid will talk technology as it presents its work: the production of ultra-high quality images delivered via optical networks and Grid computing. The technology – called 4K cinema – is said to make television and cinema pictures four times clearer than high-definition television.

On 27 September industry leaders will reveal and discuss at Future technology trends their ideas on the future of visual media.

But on Friday the conference is organized in more unorthodox fashion, around three different tracks: Feel, Make and Play.

After the last plenary session, the Come out and Play Festival will start. During the weekend hundreds of people are expected to gather for play urban games around the city.

The main conference programme will be enriched by more than 50 Partner Events. ‘Day of the Media labs’, Creative China’ and the EJC’s own ‘European Bloggers (Un)conference’ will extend the possibilities of networking and exploration.

And in the true spirit of learning and playing, Picnic at Night will present live concerts, deejays and off-beat music sessions each night.