Ongoing projects

South Africa: Youth Digital Media Literacy Programme

since 2011


The B Media Ys training programme aspires to empower young South Africans by teaching them to use their mobile phones to document events within their communities and address, in this way, the issues that most closely concern them. B Media Ys also gives its students the opportunity to share their hyper-local news stories on national and community TV, as well as on a new African mobile content-sharing platform.

This programme is composed of two complementary components. The first provides media education to young South Africans from marginalised and disenfranchised communities, addressing the role and the inner-workings of media. This module promotes media literacy, emphasizing the importance of actively consuming media in an informative, analytical, and discerning manner, while also enabling students to produce their own content and to distribute it across a variety of media platforms, using primarily mobile technology. The second component, namely the youth media network, strives to establish a mobile media network that will give young people across South Africa a clear, distinct voice and an adequate platform to share and discuss their stories, engage with each other, and seek together a constructive approach to the problems they face in their daily life.

This project is jointly implemented with the Johannesburg-based organisation Vuselela Media.

In the press:

Mobile phone journalism helps engage South Africa's youth (WAN-IFRA)

Vuselela News Blog website

Vuselela Media Story of Change: Sihle (YouTube)

Vuselela Media Story of Change 2: Tsegofatso (YouTube)

Vuselela Media Project Overview 2013: "Introducing B Media Ys" (YouTube)

Bay Filmmaker Wins Bursary (The Herald)

South Africa: Youth Digital Media Literacy Programme is part of MFSII - Press Freedom 2.0.

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