Project news & updates

The MAITRE Website Launches

27 July 2011 | PRESS RELEASE


MAITRE - Media Actions for International Training of Researchers – is a project funded by the European Commission’s FP7 KBBE Programme, which aims to enhance the knowledge about food research by improving the media skills of food scientists.

The European Journalism Centre (EJC) participates in the project as part of a consortium formed by Minerva Consulting and Communication, Fundación AZTI -Tecnalia and the European Association for Food Safety Aisbl - SAFE. 

Kicking off the 1st of April 2011 and running until the 31st of March 2014, MAITRE will revolve around 50 training seminars across Europe hosted by senior journalists and targeting a group of roughly 600 researchers mainly involved in KBBE funded projects. 

MAITRE´s website seeks to be the main source of information of the project, as well as becoming the platform that encourages better interaction and further collaboration between journalists and food scientists.   

For more information, please contact Cristina Romero.

Media Training for Food Scientists
Seeking to improve the coverage of food related issues, the EJC has drawn up a media training project for food scientists. MAITRE provides them with the necessary tools and methods necessary to cooperate and communicate effectively with journalists and other media representatives, ensuring an accurate and adequate representation of their work.