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14 August 2012 | Asia Pacific Broadcasting UnionNew York Times reports. That achievement reflects the total reach of the 17-day event across all the networks of NBC Universal that carried Olympics programming in the US. NBC said 219.4 million viewers — approaching two-thirds of the population of the country — caught at least some segment of the Games on some channel. That number surpasses the figure for the Beijing Olympics, which NBC set at 215 million. NBC topped off what had been an above-all-expectations performance with an audience of 31 million for the closing ceremony on Sunday night. That was the largest audience for an Olympics held outside the United States in 36 years. It topped the audience for the Beijing closing by 12 percent. Over all, NBC’s prime-time coverage, had a nightly average of 31.1 million viewers, a figure rarely attained by any current television show in the country.
14 August 2012 | Asia Pacific Broadcasting Union
14 August 2012 | Knight CenterMashable. YouTube streamed the games online on behalf of the International Olympic Committee to 64 countries across Africa and Asia, reported GigaOM. YouTube’s Olympic video platform included up to 100 simultaneous high-definition feeds to cover several events from multiple angles. Jason Gaedtke, YouTube’s director of software engineering, said the company is “intentionally blurring the line between live and video-on-demand,” with real-time video instantly becoming available for replay as soon as the event is over. According to Mashable, 1.5 million viewers tuned in online to watch the U.S. women’s gymnastics team win a gold medal. YouTube’s gravitas as a news source has been rising, blending citizen-produced content with traditional news sources in what the Pew Research Center’s Project for Excellence in Journalism heralded as a “new kind of visual journalism.” Driven by strong participation from citizen journalists and bystanders, the new style is epitomized by a “complex, symbiotic relationship [that] has developed between citizensand news organizations.”
14 August 2012 | AFP
14 August 2012 | APlist of U.S. political terms, phrases and definitions to assist in coverage of the 2012 national elections. The guidance encompasses the Democratic and Republican conventions to nominate presidential candidates; terminology for presidential races; campaign rhetoric; and elections for the U.S. House of Representatives and the Senate. Many of the terms are from the AP Stylebook. Others include writing with context and avoiding clichés.
14 August 2012 | Mizzima