2 August 2012
Time Out's flagship London edition, which has a circulation of 55,000 and costs £3.25, is set to join the growing ranks of free titles in the autumn as part of a three-year plan to reinvigorate the magazine. The title, which began life in 1968 with a print run of 5,000, will boost circulation to 300,000 in the hopes of increasing the amount charged for advertising space to counter the loss of cover-price revenues. More than half of the 300,000 free copies will be handed out by a team of 200 distributors spread across central London's underground and mainline rail stations. A significant number will also be available at cultural venues, such as Tate Modern, and in coffee shops, although talks could secure distribution deals. There are versions of Time Out in 37 cities, although all but three are licensed to third parties. Time Out will not be make free the other two that it owns directly, including the one for Paris. Time Out's publication day will remain Tuesday. Stylist is distributed on a Wednesday, Shortlist on a Thursday and Sport on Friday.