27 July 2012
TalkTalk has pushed the button on its long-awaited television service, promising to revolutionise pay TV. The company unveiled plans for a budget deal to compete against BSkyB, Virgin Media and BT for the 7.5 million Freeview households who have, so far, not been tempted to spend money on subscription TV. At the same time, as the budget pay TV market moves towards centre stage, BSkyB revealed it intends to spend £30m on launching its new internet service Now TV in the next 12 months. Announcing record pretax profits up 17% to £1.2bn, Sky said that Now TV would offer movies, sport and entertainment channels on desktop computers, mobile devices and games consoles, and its arrival would be accompanied by a massive marketing campaign to take on rivals including LoveFilm and Netflix.