4 July 2012
If you’re planning to publish user-generated content from spectators at
the Olympic Games, it’s best to have your solicitor on standby.
There are strict rules on what ticketholders can do with photos and
videos they take. And one thing’s clear – they can only post them on
their Facebook, YouTube and Twitter pages and personal blogs if there’s
no commercial purpose involved. So that rules out sending them in to newspaper, magazine or broadcasting
websites. The small print on the Olympic tickets said: “Images, video and sound
recordings of the Games taken by a Ticket Holder cannot be used for any
purpose other than for private and domestic purposes and a Ticket Holder
may not license, broadcast or publish video and/or sound recordings,
including on social networking websites and the internet more
generally.” Fortunately, some events like the marathon and the cycling road races,
are ticket-free, so the restrictions don’t apply. But the rules apply to athletes, too.
Athletes and other ‘accredited persons’ are banned from uploading images
to social media platforms. They can’t even tweet! And if they want to
post a photo or image taken in the Olympic village, they must get
consent from anyone appearing in it. These rules are in addition to the stringent media restrictions on using
the Olympic logo and various associated words.