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19 June 2012 | UPI
19 June 2012 | ABC ction Newsannounced the new system, called Facebook Exchange, to marketers last week. It's expected to begin rolling out in the next couple of weeks. Real-time bidding is already widely used across the Internet. In a blog post, Mike Stiles of Atlanta-based social marketing company Vitrue compared the feature to Google's Ad Words, which pushes an advertiser's ad in front of users when they search for a keyword that advertiser has chosen. Currently, Facebook ads are targeted based on users' profiles and the companies or other pages they "like." Stiles writes that model will still be available for advertisers, but the new one should be more specific. Facebook noted that users will be able to opt out of Exchange by going to the site's About Ads page, by clicking on an "X" that appears on the ads themselves or by blocking cookies on their Web browser. The company statement said Facebook won't share any user data with the advertisers and that no advertising controls that users currently have will go away.
19 June 2012 | ReutersFace.com, according to people familiar with the matter, acquiring the company that provides the facial-recognition technology used by the world's largest social network to help users identify and tag photos. The deal bolsters one of Facebook's most popular features - the sharing and handling of photos - but the use of the startup's technology has spurred concerns about user privacy. The No. 1 social network will pay cash and stock for Face.com, potentially paying as much as USD 60m, two sources with knowledge of the deal said. Media reports in past weeks have pegged the transaction at USD 80m to USD 100m. Neither Facebook nor Face.com disclosed terms of the deal, which is expected to close in coming weeks. Face.com, which has raised nearly USD 5m from investors including Russian Web search site Yandex, launched its first product in 2009. The company makes standalone applications that consumers can use to help them identify photos of themselves and of their friends on Facebook, as well as providing the technology that Facebook has integrated into its service. Facebook uses the technology to scan a user's newly uploaded photos, compares faces in the snapshots with previous pictures, then tries to match faces and suggest name tags. When a match is found, Facebook alerts the person uploading the photos and invites them to "tag," or identify, the person in the photo.
19 June 2012 | The Guardian
19 June 2012 | AFP
19 June 2012 | PC MagBBC Worldwide Labs. The initiative is a six-month program that will offer five digital media startups the opportunity to work directly with the BBC Worldwide team, including sales, marketing, and legal, as well as attend a number of mentoring sessions and exclusive networking events. An initial pool of 18 companies will be selected, ending with a final five that will work inside the BBC Worldwide Labs offices for the duration of the program. Although the program is looking for companies based in the U.K., its goal is to foster the growth of companies that are focused on global reach. Although BBC Worldwide Labs will provide a wide array of support for the selected startups, it will not take equity in the actual businesses. The deadline for applications is July 15, and finalists will be announced on August 15.