12 January 2012
|
Knight Center
One-third of U.S. owners of smartphones or tablet computers said they
had downloaded news apps in the previous 30 days, according to newly
released results from a
Nielson survey. Still, news apps came in fifth,
behind games, maps/navigation, music, and social networking apps.
Of those who had downloaded news apps, 14 percent had downloaded only
free apps, 3 percent had only paid for news apps, and 16 percent said
they had downloaded both free and paid apps, according to Nielson.
The data are part of Nielson's
State of the Media: Consumer Usage Report2011. Interestingly, slightly more than half (51 percent) of those
mobile users surveyed said they do not mind advertising within their
apps "if it means they can access content for free,"
according to ArsTechnica. Meanwhile,
data from app analytics firm Flurry show users spend more
time with mobile apps than browsing the mobile web,
reported GigaOM.
Smartphone users spend an average of 94 minutes a day using apps,
compared with just 72 minutes a day using a mobile web browser.
Sociable noted that the
Flurry report said Facebook is behind this shift
from web browser to app, as users increasingly are accessing the social
network site via an app, rather than the mobile web.
Original source