LEADING IN LOCAL: SMB Digital Marketing - the ultimate conference for digital marketing solution providers. This year conference follows the highly successful 2012 event, and will continue to examine the leading edge of small-business marketing innovation. The program will highlight the industry’s true innovators as we dig deep into the highest ROI for SMBs (and profits for their solution providers). Attend SMB Digital Marketing for a first-hand look at the latest innovations and influential players in SMB-driven search, video, social media, mobile, promotions, CRM and reputation management.
The event agenda includes the topics, such as:
- Focus on Profits: Winning Strategies for SMB Marketing
- Insights from the BIA/Kelsey-Hawthorne Search Sales Survey
- SMB Digital Marketing and Sales Force Transformation
- SMB Success Digital Case Studies
- The Vertical All Stars: The Lessons of ‘Verticalization’
- Special ‘Before the Bell’ Breakfast: The Shift in SMB Advertising Spending
- Digital Video Platforms/Services for SMBs
- What’s Next for SMB Digital Marketing?
One thing you can count on at BIA/Kelsey events is seeing the biggest names in local and SMB digital marketing live on stage:
- Mat Baker, Head of SMB Partnerships, Facebook
- Syrojit Chatterjee, Head of Global Mobile Search Ads, Google
- Gary Cowan, SVP, Product and Marketing, DataSphere
- Raj Kapoor, Senior Director, Local & Mobile Advertising, Microsoft
- Hanter Rose, Ice Cream Czar & Vice Chairman, Ben & Jerry’s Franchise Board of Directors
Location: Austin, TX, United States